ENROLLMENT CLOSED
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ENROLLMENT CLOSED |
the
Work of Art
photography course
Your business is a work of art.
And so are you.
Learn to capture picturesque imagery, visual storytelling + styling, how to unlock your creativity, and build confidence in your photography skills to empower you as a business owner as you forge deeper connection with your audience.
nurture creativity. learn fundamentals. gain confidence. CREATE BEAUTY.PHOTOGRAPHY AS ART
What we’ll be covering for stop the scroll visuals
✓ Building Creative Confidence + Clarity
✓ Camera Fundamentals
✓ Brand Depth Exploration
✓ Creative Direction + Storytelling
✓ The Art of Composition + Lighting
✓ Lightroom Editing 101 + more!
Choose your own path
SELF PACED
- Access to all course material, tutorial videos and resources
- Modules dripped out weekly
- 6 month access to to support group, Q+A, live calls, troubleshooting help, & feedback
- 3 payments of $250
enrollment closed
SUPPORT
LIMITED AVAILABILITY
- Access to all course material, tutorial videos and resources
- Modules dripped out weekly
- 6 month access to to support group on Geneva, Q+A, live calls, troubleshooting help, & feedback
- 5 payments of $265
enrollment closed
1:1 MENTOR
3 SPOTS AVAILABLE
- Access to all course material, tutorial videos and resources
- Modules dripped out weekly
- 6 month access to to support group, Q+A, live calls, troubleshooting help, & feedback
- One hour zoom call after each Module for 1:1 support (7 total)
- 6 payments of $415
enrollment closed
WORK OF ART
WORK OF ART
WORK OF ART
WORK OF ART WORK OF ART WORK OF ART
Capture and express your artistry through photos that are beautiful and purposeful.
You’re in this business for the art of the craft, for the transformation you bring, for adding that little something special.
And most importantly, you want your audience to feel like it’s a 1:1 experience with you and your brand. Allow the audience to go beyond just looking at your product but to fully step into it, be wrapped up in the story and then take action with enthusiasm.
meet your mentor
Creative Director + Artist in Residence at Still Life Studio - Jess madsen
Since 2017 the art of photography has been a part of my everyday life. I became in awe (and still am) of how food photographers captured a universal experience of eating and turned it into something more, something I wanted to crawl into myself, something I wanted to create. Oh, the power of inspiration.
The imagery and storytelling I was able to bring to my design studio accelerated the connection I was able to make with my audience right from the beginning. I was able to build a trusted and a growing community through the way I was able to present myself and my work.
In this course, I’m sharing all that experience with you. I’ll guide you through the techniques I use in my own work as a product photographer: where you will learn to harness the beauty of light and shadow, to understand artful composition, styling + guide you through visual narrative weaving to capture the essence of your brand frame by frame.
Learn the art of creating captivating photographs and build the necessary skills to grow your business. Whether you’re hoping to create an Instagrammable home or master a new technical skill, this course will have you taking beautiful photos with ease.
Watch my work go from beginner hobbyist to elevated.
By learning camera fundamentals and composition and storytelling.
Feel confident in your skills
Learn the foundations
Hone your creatvity
Feel confident in your skills Learn the foundations Hone your creatvity
Feel confident in your skills
Learn the foundations
Hone your creatvity
Feel confident in your skills Learn the foundations Hone your creatvity
Photography as your storytelling device
NO — 1You’ll have the tools and foundational knowledge to to land on your own unique + cohesive editing style and create photography compositions that not only look beautiful but have purpose behind them.
NO — 2That this new skillset will help build consistency in your business, allowing more exposure and an aligned audience to see your work and your offerings.
NO — 3That you have a place for community and mentor support and will have a safe space to ask questions, share ideas and get continued insights through our Guest Trainings.
NO — 4
You’ll gain confidence and clarity in how to plan, style, photograph and edit with meaning and intention. The outlines, prompts, and tutorials are to relieve the overwhelm of figuring it out on your own. We’ll start from the beginning so that each lesson builds on the last.
MEET THE MODULES
{dripped out weekly}
01
Building Confidence + Clarity
The creative process is a relationship you build with yourself first. It’s how you care for yourself, the inspiration you feed it, the nurturing, the education, the intuitive play you give it. And a relationship is about listening and communication at the baseline. We’ll explore concepts that support you and your creativity so that you can create meaningful work you are proud of.
02
Camera Fundamentals
Getting comfortable with manual settings, how they work and different features I use everyday. Discussing topics like camera bodies, lenses, equipment, and more. Step by step walkthroughs of ISO, Aperture and F/Stop. How to set up your camera, get comfortable with the settings and the most important things you need to get started. I’ll show you my entire camera setup, what settings I use and why and when you should use them too.
03
Brand Depth
Exploring the foundation of you or your clients brand and product line to better understand how to build a story. Understanding the foundational pieces provides a guide & framework for producing imagery that is meaningful and on brand. This is a crucial step that I use to inform every photoshoot I am on to ensure that the work I create has intention and will give me the results that I’m seeking.
COURSE MODULES
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COURSE MODULES |
04
Creative Direction + Storytelling
Deciding on style and theme, building a story through prop collections, mood-boarding, finding your iconic brand through line, DIY props, backdrops and surfaces, how to source props, analyzing works of art, setting a scene and more. Guidelines for how to think like a creative director, brainstorming activities and storytelling frameworks.
05
The Art of Composition + Lighting
Studying and creating scenes together, learning composition techniques and design principles, photography angles, movement, artistic camera modifications, light and shadow, finding inspiration, and art history exploration. An introduction to Lighting, how to study it and different techniques you can use for different moods and outcomes.
06
Lightroom Editing 101
How to use Lightroom Classic and Lightroom Mobile. Using and creating your own presets, exporting tips, creating video content, editing and color grading videos, delivering final concepts and images to clients or organizing your own content.
Hear from Katie
WORK OF ART GRADUATE
As the lucky person who was able to be the beta for this wonderful course, I can 100% tell you that this helped me tap into my creative self - in addition to learning the skills of photography. Jess has deeply explored this relationship with creativity and guided me in my own, which helped me push past the barriers that being a beginner can present.
I just have to say the last 4 months working with you has been an absolute light in my life. I am so incredibly grateful for our time together - everything Jess has taught me - from photography techniques to the importance of creative expression. This has been such a gift to me and so is our friendship.
— Katie, Urban Taproots
{View her incredible before and afters below!}
BEFORE
AFTER
BEFORE
AFTER
BEFORE
BEFORE
AFTER
Choose your own path
SELF PACED
- Access to all course material, tutorial videos and resources
- Modules dripped out weekly
- 6 month access to to support group, Q+A, live calls, troubleshooting help, & feedback
- 3 payments of $250
SUPPORT
LIMITED AVAILABILITY
- Access to all course material, tutorial videos and resources
- Modules dripped out weekly
- 6 month access to to support group on Geneva, Q+A, live calls, troubleshooting help, & feedback
- 5 payments of $265
1:1 MENTOR
3 SPOTS AVAILABLE
- Access to all course material, tutorial videos and resources
- Modules dripped out weekly
- 6 month access to to support group, Q+A, live calls, troubleshooting help, & feedback
- One hour zoom call after each Module for 1:1 support (7 total)
- 6 payments of $415
Take a look inside
In addition to the course video material organized by module through Thrivecart, you’ll also get access to your Course Dashboard inside of Notion. Each module comes with more resources, guides and workbooks for you.
Think of it as a highly organized Google Doc!
